Create a program for consumers called Team Green that
engages consumers in sustainable practices, is convenient, and saves money! |
Civilian level – Sign up for Team Green by entering a phone number and email into an online system. This would register a person for paperless tickets each time they come to the movie via either email or text (depending on the system used). After purchasing ten tickets, the customer would receive one free popcorn.
Sidekick – The next level involves purchasing reusable and recyclable plastic popcorn and/or pop containers for $25 each. This fee would allow a person to have unlimited refills using these containers for six months. Every six months, customers would have to pay a renewal fee of $20 per container if they are keeping the same containers from the previous six months, or $25 per container if they are getting a new container and recycling their old one (movie theater would provide recycling service). To encourage convenience, theaters could provide rinsing stations for people to rinse out their cups/buckets. This way, patrons could keep containers in their car for easy and convenient use.
Superhero - Customers would reach this level once they have either purchased five containers or have renewed their container five times. At this level, every sixth container purchased or renewed is free. Additionally, superhero members get special discounts every weekday (depending on the theater). An example would be: $2.00 off combos on Mondays, $1.00 off tickets on Tuesdays, etc.